Detroit Jewish News – The Beauty of Necessity

The Beauty of Necessity
Annette Ferber is all about simplifying. That’s not to say she skimps — she’s also all about quality and hard work, traits she learned from her parents.

But the West Bloomfield wife and mom of four, who practiced criminal law before leaving to be with her kids, has a creative and entrepreneurial spirit that has been known to hit full force all hours of the day or night.

Which is what happened seven years ago, when Ferber awoke mid-sleep with an idea — so she pulled out some paper and a sta- pler and a way of life was born.

“I had been a stay-at-home mom for 15 years,” says Ferber, 49. “I always tried to be green at the grocery story, and my kids were always stepping all over my recycled bags in the car.”

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Article Courtesy of The Detroit Jewish News